Taylor Swift has reportedly invested millions in a new tour bus for her upcoming era tour. In her own words, she expressed, “I did what’s sure to set my critics off again.”,,Your favourite musicians probably all use a company you’ve probably never heard of: Dreamliner Luxury Coaches.Going on tour involves more than just moving a musician from one city to the next.
This is where Dreamliner comes in. The Nashville, Tennessee-based company is no typical bus operator like The Jet or Greyhound. Instead, its bread and butter is providing touring A-list musicians and their crew with luxury hotel rooms on wheels.
The company’s CEO says Doja Cat, Travis Scott and Tool are currently on tour using Dreamliner’s buses.
The company’s genesis can be traced back to the height of the Covid-19 pandemic. In 2020, founder Rich Thomson bought 12 tour buses from an individual who needed to get out of a personal guarantee. Three years and the acquisition of two more coach operators later, the company now runs a fleet of 190 buses and flexes a list of celebrity clients like Drake, Olivia Rodrigo and SZA.
Country musicians – think the likes of Kenny Chesney and Chris Stapleton – rent these coaches annually, Jeremy Maul, Dreamliner’s CEO, says. He adds that he’s also helped with all of The Weeknd’s tours. According to Maul, even Taylor Swift’s team has sought support from Dreamliner, although the singer has been known to travel in her private jets instead.
