The singer is poised to perform for up to 740,000 fans over 10 shows in August — and she could break a box office record, too.
Adele‘s 10-night August residency in Munich, which opened Friday night (Aug. 2), could be the biggest concert engagement ever, both in terms of attendance and ticket sales. It almost certainly represents the biggest bet anyone has placed in the live music business this year.
The shows, promoted by Live Nation Germany and the Austrian Leutgeb Entertainment Group, are held in a custom-built venue that holds 74,000, and the production is reported to have cost more than $100 million, including construction cost. Just the 220-meter-wide screen, said to be the biggest in the world, is said to have cost dozens of millions of dollars. And that’s before the string section, fireworks, and the logistics involved in Adele World, which includes a Ferris wheel, a biergarten, and merchandise operation the size of a large boutique.
The engagement, which runs two days a week throughout August, could break the Billboard Boxscore attendance record for a concert engagement, currently held by Coldplay, which drew 627,000 fans to 10 shows in Buenos Aires in 2022. It could also break the box office record of almost $110 million, held by U2 for its first 17 shows at the Sphere, in 2023. (Adele has not generally reported concert grosses to Billboard Boxscore, so the records may stand anyway.)
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